I am finding that the iPhone Kindle application display font and spacing is very easy on the eyes. The two main drawbacks are the size of the screen which requires frequent page turning and not really suitable for manual layouts. Up to now another major drawback has been selecting and purchasing Kindle books on the iPhone, the desktop version of the Kindle site was not suited for the iPhone's screen. The fix: Amazon has just released their iPhone Safari optimized web site accessible via the Kindle application "Get Books" button.
The Amazon iPhone optimized Kindle store web site.
One big advantage for Amazon is that they bypass the iTunes purchase infrastructure to sell you content. This makes logical sense since they have all of the backend applications to deliver, track, and bill purchases; and the most important feature is that it saves them from having to pay Apple a transaction fee which Mac Rumors reports to be 30%. This seems high for a content purchase but Apple Insider reported earlier that for a $.99 song, Apple collects an average of $.30 making the 30% about right.
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