I am not sure what you call them; followers, lovers, aficionados... anyway the folks who drink the Apple Kool-Aid and are always the first to purchase Apple's new products.
Yesterday, morning I was going to write about the new products and the iPhone's big $200 drop. That's a 33% price reduction on the 8GB and a 40% reductions on the terminated 4GB model. This is just two months after the initial release. I would be pissed too and apparently they have gotten to Steve Jobs which late this afternoon has agreed to provide early adopters with a $100 store credit. Big deal, although that bunch will surely find something to buy in the Apple store and probably even spend more. Since the margins on most products is in the 30-60% range, Apple won't loose too much. Here is Job's letter to his fans (link), not quite apologetic, however I agree 100% with him.
I had a feeling the iPhone was not selling well since Apple has not released any sales numbers since the 270K for the initial 30 hours and I keep seeing ads for the iPhone on TV. When a product is selling well the TV ads usually stop. I think the price drop validates the theory (BTW the Wall Street Journal and many financial news organization agree). I think they now have a price point that will be acceptable to a broader segment of the population and sales should pick up. I really would like to spend time with the interface and am even tempted to purchase the 4GB iPhone for $299 and hacking it to use on the T-Mobile network, but I think I may wait for the iPod Flow. Decisions, decisions...
The iPod Flow just shows how well Apple marketing folks have their pulse on what students and young professionals want. Back in July I did an informal poll with some students and found that although they thought the iPhone was cool, they saw no need to have an iPod and Phone integrated. They liked to have separate devices, I found this quite interesting since it goes against everything I have wanted, which is one device that does it all. A device that could provide the identical functionality as the separate products. I may however be coming to their point of view, since no one seems to be able to come up with a device that includes music, phone, data, and camera functions with the specifications of the individual devices.
It will be interesting to see how the iPod Touch and the lower iPhone price point will do over the holiday season. I have a feeling very well.